It's hard not to notice the billboards, TV & radio advertisements, signs on bus stops, Facebook posts and mailers, right?  We're bombarded with the Census 2010 campaign, and every time we turn around, we see and hear messages urging us to participate.

However, have you ever considered how much this census means to you as a business owner? 

Caron Beesley's article has some important advice:

Accurate census data directly impacts how much federal funding our communities receive (up to $400 billion is up for grabs annually) for hospitals, public works projects, schools, emergency services and more. The data collected also helps determine the number of seats each state has in the U.S. House of Representatives – your voice in Congress!

Census data is also an essential tool for business owners who use the demographic and economic data gathered to make strategic decisions that can spur and sustain economic development; these include selecting the location of retail stores or facilities, making informed marketing decisions, understanding customer demographics, and more. (see examples of Census-driven market data HERE).

So, if you're interested in helping the Census 2010 achieve its goal of collecting a complete count...visit this website to learn how you can become a business partner.

The Census 2010 really does matter to Small Businesses.  How are you spreading the word with your employees and colleagues?